Discussion Topic 4

HYPER COMMERCIALISM

Defined as the excessive use of mercantilism in media to obtain success and profit; extreme emphasis on commerce, hyper commercialism is around us. It's in the TVs, radios, webs, newspapers, and magazines. Remember, "always wanting more, more, more" is an impulse of human nature, regardless of what we "already have". For too many of us, "having enough" is when our money runs out! Humans are addicted to consuming more than what they actually need to be content and make life comfortable.

Put together "hyper" and "commercialism," and you have malls on every corner, people trying to sell you stuff every minute of your life. The definition one dictionary gives is "...the tendency within capitalism to turn everything into objects and services sold for the purpose of generating profit." This so called "hyper commercialism" create problems and troubles to the graphical audience like us. Why are they creating this troubles?