HYPER COMMERCIALISM
Defined as the excessive use of mercantilism in media to obtain success and profit; extreme emphasis on commerce, hyper commercialism is around us. It's in the TVs, radios, webs, newspapers, and magazines. Remember, "always wanting more, more, more" is an impulse of human nature, regardless of what we "already have". For too many of us, "having enough" is when our money runs out! Humans are addicted to consuming more than what they actually need to be content and make life comfortable.
Put together "hyper" and "commercialism," and you have malls on every corner, people trying to sell you stuff every minute of your life. The definition one dictionary gives is "...the tendency within capitalism to turn everything into objects and services sold for the purpose of generating profit." This so called "hyper commercialism" create problems and troubles to the graphical audience like us. Why are they creating this troubles?
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CRITICAL REFLECTION :
ReplyDeleteHyper commercialism happens when the advertising industries are advertising their products in many places where the public is. These advertising companies never give up, they just put their ads on every places, and when the other advertising company came "knocking", there you go, a rivalry between these mass advertising!
Do you find product placement and branded content as troublesome as do its critics? Why or why not?
ReplyDeleteCRITICAL REFLECTION:
Things would never be the same again.Today, much media consumption is characterised by aggressive branding strategies.We’ve all seen ostentatious product wrangling,the unnatural handling of items to best display their logo and ungainly product mentions in dialogue that have passed into the realm of satire.In television and feature filmmaking,props bearing corporate trademarks not only supplement,but often sustain production budgets.Some programs appear to be entirely contrived around such sponsors.
TO SHAHEIR JIBIN:
ReplyDeleteTotally agree with what you just mentioned,example.We can see television makes no secret of the increasingly non-existent line between entertainment and advertising,though it still purports to describe lifestyle shows as reality show in the television.
TO FARID ALI:
ReplyDeleteAdvertising does not need to work this way.There are other evolving models that allow for a bottom-up,customized and credible approach for marketing.
CRITICAL REFLECTION :
ReplyDeleteThe media industry can be evaluated as a highly concentrated system of ownership performing under profit-driven logic within an oligopolical market structure. The concentration and conglomeration of media firms encourage production of content that will maximize industry profit. Media's concentrated ownership imposes pressures of corporate capitalism, exploits overpowering affects of advertising, and generates media's ultimate externality, a hyper-commercialized society.
1081108445 Ahmad Asyraf
TO SHAHEIR JIBIN AND FARIS IKHWAN :
ReplyDeleteBoth of you are very true. I totally agree with Shaheir Jibin, most the advertising companies never give up to advertise their products and we can see that their using media as a medium to advertise their products.
For example, nowdays, the advertising scenes always appear on the televison while we watch.(Televison)
1081108445 Ahmad Asyraf
To Faris Ikhwan :
ReplyDeleteThese aggressive branding strategies will just keep haunting in the malls and shops around us. For example, the products brands have been compete each other with almost the same logo, the contains, and looks. The consumers like us will get confused by these things.
1081101266, Shaheir bin Jibin
To Ahmad Asyraf :
ReplyDeleteI think you copied this from somewhere else. I can't understand at all what is the context on what are you telling us. The vocabularies are hard for us to understand.
bodoh haha
ReplyDelete